My MTA app redesign is dedicated to improving the user experience of using the official guide, making it inclusive for everyone to travel in New York under different circumstances.
CHALLENGE
To keep certain visual aspects of
the app, enhance its user flow,
and consider accessibility feature
ROLE
Facilitate User Research
Redesign User Experience
Conduct UX Audit
Create User Interface
SKILLS
App Redesign
Prototyping
User Research
My MTA considers the feature of accessibility help that all other apps have not yet done, but the current version of My MTA does not provide good navigation on most of the existing features.
The official My MTA app got a relatively bad rating from users. As the official app, it should provide the most accurate information and provide a great user experience so people know what they are looking at.
There are elderly who need to use wheelchairs, people who accidentally broke their legs, or you might become a parent who likes to take your kids out for fun. They are facing a lot more problems traveling around, but we can improve the experience on the app to match their needs.
When I come up with solutions, I always refer back to the pain points users are facing while they are on their journey. These are the prototypes of the solutions to the problems.
Direct icon representation
Quick route toggle / detailed information
Specific elevator entry direction
When redesigning the app, my main focus is to provide less crowded visuals with a reorganization of the information. With the additional feature of directly showing where the elevators are located, users face less hustle while walking.
Based on the interviews, I learned more about user pain points and analyzed the data I gathered. In addition to usability testing, I realized some design solutions could cause misunderstanding.
I also asked the target users to go through the first version of the prototype, noting down their reactions while doing tasks.
Saved Route Feature
A quick click will take you to the daily route you take, with a suggestion on a different route if there's a service change.
Live Service Change
Incorporating the Beta version of the live subway map into the app, gives a better visual of the service change status.
All About the Line
Contains all changes to this line throughout the week. Based on the beta version of the live subway map.
Live Service Change Map
Gives a quick map view of the live change description.
Leanrings
Improvements
Reorganization of app structure
How Does User Journey Change?
Humanity is a value that recognizes people’s difficulties and devises long-term solutions. The device was created with the user in mind, having simpler visuals and pictures. The color usage is lively and welcoming. Blue implies the value of trustworthiness, which My MTA should always provide its users with.
My MTA has a versatile database of information, resulting in a cluttered and information-heavy design. In order to be inclusive to all ages of users, the opportunity space for the new visual lives in a simpler UX realm with a less data-driven visual.
This is the visual analytics of the best-rated navigational apps. 80% of the people I interviewed use Google Maps because of its easy-to-use user experience. Transit offers a unique experience and showcases information in a really clear way. The color is lively and attracts people.
This is the style scape I settled on. It consists of the primary colors which bring liveliness to the product and differentiate it from other navigational apps.
The meaning behind the logo is inclusivity. It's a combination of an existing character with braille, which is the character for people we cannot see. My aim for this product is to bring inclusivity to everyone.
